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Role of Market Research Specialist

Market Research Specialist:

  • Analytical Skills: Marketing specialists look at many brooks of data to regulate the demographics and buying inclinations of current and potential clienteles. Understanding this statistic will be critical to the job role.
  • Communication: In the process of gathering and presenting information and statics, marketing specialists requires to be able to converse and listen well.
  • Critical-Thinking: Being able to process the data in a way to make references takes critical thinking.
  • Attention to Detail: Evaluating data to display trends takes precision.

Role and Responsibilities:

  • Gathering and evaluating data on customer demographics, likings, necessities, and buying habits to recognize latent markets and features affecting product demand.
  • Gathering data on participants and inspect their prices, sales, and method of marketing and distribution.
  • Monitoring business statistics and track trends in trade literature.
  • Formulating reports of findings, demonstrating data vividly and rendering complex findings into written text.
  • Pursuing and providing information to help businesses regulate their position in the market.
  • Conducting research on consumer opinions and marketing approaches, collaborating with marketing professionals, calculators, pollsters, and other specialists.
  • Devising and evaluating methods and procedures for gathering data, such as surveys, opinion polls, or questionnaires, or arranging to obtain existing data.
  • Forecasting and tracking market and sales trends, analyzing collected data.
  • Measuring and assessing customer and employee satisfaction.
  • Attending staff conferences to provide management with information regarding the promotion, distribution, design, and valuing of business products or services.
  • Developing and implementing procedures for identifying advertising needs.
  • Measuring the efficiency of marketing, advertising, and communications programs and strategies.

What to expect from a role of Market Research Specialist?

  • It can be a desk-based job but some market researchers do travel nationally and seldom globally to visit client administrations and to complete their research. For this role, Short-term contracts are also available through recruitment agencies, though these are usually for more senior market research posts. Singapore and UK clients who are looking at entering Indian market have enough of opportunities for people in this field. But this can be a fast-paced, pressurized role due to the tight goals, but it is also stimulating, varied and rewarding. Competition for jobs is tough and strong. so, speculative approaches can be more fruitful than trusting on advertised vacancies.

THE FUTURE OF Market Research Specialists

Data is king in today’s marketplace and most companies want to know more about their clienteles. Market research specialist’s jobs is expected to grow by 40% by 2020. If you’re looking for a money-spinning job with room for growth, you can consider becoming a Marketing Specialist.

The rapid growth of global business and developments in information technology has formed worldwide prospects in this field. With a virtuous level of experience in your professional area, you can progress to work as a research specialist, either autonomously or in a partnership. You may also want to contemplate setting up your own consultancy or working as a freelance, but this is only possible if you have extensive experience and have a good network.